Privacy Policy

1. Introduction

Welcome to ScaleFair Ltd ("Company", "we", "our", "us"). We respect your privacy and are committed to protecting it through this Privacy Policy. This document explains how we collect, use, disclose, and safeguard your information when you visit our website https://scalefair.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto. This Privacy Policy complies with the General Data Protection Regulation (GDPR) and applies to all users located in the European Economic Area (EEA).

2. Data We Collect

We collect several types of information from and about users of our website, including:

• Personal Data: Name, email address, phone number, and any other identifying information you provide when filling out forms or contacting us.
• Automatically Collected Data: IP address, browser type, pages visited, time spent on pages, and other analytical data.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to monitor site activity.

3. How We Use Your Data

We use the information we collect in the following ways:

• To provide, operate, and maintain our website
• To improve user experience and personalize content
• To analyze and monitor website traffic and performance
• To communicate with you, including responding to inquiries
• To comply with legal obligations
• To serve targeted advertisements through Google Ads and Facebook Pixel

4. Third-Party Services We Use

We integrate third-party tools to enhance our website functionality and marketing strategies:

• Google Analytics: We use Google Analytics to analyze user behavior on our website. Google Analytics collects data such as IP addresses, browser details, and interactions with our website. Google’s Privacy Policy
• Google Ads: We use Google Ads for targeted advertising. Google may use cookies to serve ads based on your prior visits to our website. Google Ads Privacy Policy
• Facebook Pixel: This tool helps track website visitors and their interactions to optimize our Facebook advertising. Facebook’s Privacy Policy
• Tawk.to Live Chat: We use Tawk.to for real-time customer support. Conversations may be stored for quality and training purposes. Tawk.to Privacy Policy
• Microsoft Clarity: We use Microsoft Clarity to understand user behavior through heatmaps, session recordings, and other analytical tools. This service helps us improve website usability by tracking how visitors interact with our site. Microsoft Clarity’s Privacy Policy
• Stape Server-Side Tracking (EU): We use Stape for server-side tracking to enhance data collection accuracy and improve marketing attribution. Stape processes user interactions while ensuring compliance with GDPR. Stape’s Privacy Policy
• Cloudflare: We use Cloudflare for website security and performance optimization, including protection against DDoS attacks and content delivery network (CDN) services. Cloudflare processes network requests and visitor data to ensure the security and speed of our website. Cloudflare’s Privacy Policy

5. Legal Basis for Processing Data

Under GDPR, we rely on the following legal bases to process your data:

6. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

7. Your Rights Under GDPR

As a user within the EEA, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data under certain conditions.
• Objection: Object to the processing of your personal data for direct marketing purposes.
• Data Portability: Request transfer of your data to another service provider.
• Withdraw Consent: If processing is based on consent, you may withdraw it at any time.

To exercise these rights, contact us at [email protected].

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience and analyze website traffic. You can manage cookie preferences through your browser settings or by using our cookie consent tool.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

10. International Data Transfers

Some third-party services we use may transfer your data outside the EEA. These transfers comply with GDPR by ensuring adequate data protection measures.

11. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page, and we will notify you where appropriate.